800-968-5819 • Ph: 843-444-5555 • Fax: 843-444-5558 •
myrtlebeachalternatives@gmail.com • www.myrtlebeachalternatives.com
Whether you want to talk to local residents, area visitors or a combination of both, we’re your answer. At Alternatives and Coast, we offer advertisers two publications for the price of one-with a combined readership of about 100,000.
Editorial Profile:
With Alternatives, we reach out to urban & young professional readers with in depth stories & listings of music, dining and the arts treating popular culture with sophistication & verve. In Coast, we provide families on vacations, executives on business trips and all kinds of travelers the information they need to plan their meals and entertainment during their stay.
Readership: approximately 100,000
Attended College or College Graduate: 84%
Median Age: 34.3
Average Household Income: $57,232
Distribution Points: We can be found all along the Grand Strand and beyond. With over 500 points of distribution, you can find Alternatives or Coast NewsMagazines nearly everywhere. Some of the more popular locations include our local colleges, bookstores, music shops, newsstands, nightclubs, libraries, many high-end retailers, Motels, Hotels, Campgrounds, Banks, Health Clubs, Restaurants, All 6 Chambers Of Commerce, all Visitors Centers, and more.
Regional Coverage: Horry, Georgetown Counties (SC), Brunswick County (N.C)
Positioning: Back & Inside Covers, Page 1, Center Spread, NiteLife entertainment Section, Dining Section, Literary Section, Theatre Section, etc.
Format: Tabloid Size 10″ x 12.5″, Top Grade Newsprint, 40-64 pages, Over 50% Color.
Deadline: 10 Days Prior
Members: Alternatives Direct Services, LTD, Alternatives Weekly Network & Southern Advertising Periodical Association
Published: Fortnightly
Owner: Creative Communication Concepts Corp.
Publisher & CEO: William E. Darby
Issue Dates - 2009
January 15 & 29
February 12 & 26
March 12 & 26
April 9 & 23
May 7 & 21
June 4 & 18
July 2 & 16 & 30
August 13 & 27
September 10 & 24
October 8 & 22
November 5 & 19
December 3 & 17
Deadline - 7 days priorto Publication Date
All ads must be camera ready or all Production materials must be enclosed.
Per Insertions Open Rate 4 Insertions 8 Insertions 16 Insertions 26 Insertions
Full Page $995.00 $845.00 $795.00 $745.00 $695.00
3/4 Page $895.00 $795.00 $645.00 $595.00 $545.00
2/3 Page $855.00 $755.00 $595.00 $545.00 $495.00
1/2 Page $695.00 $595.00 $545.00 $495.00 $445.00
2/5 Page $595.00 $495.00 $445.00 $395.00 $370.00
1/3 Page $525.00 $425.00 $375.00 $335.00 $315.00
1/4 Page $395.00 $325.00 $295.00 $255.00 $235.00
1/6 Page $275.00 $245.00 $215.00 $185.00 $175.00
1/8 Page $195.00 $185.00 $175.00 $165.00 $155.00
Add $100.00 for spot color… Add $100.00 for four color per color
Premium Positions: Back Cover 100%/Inside Front-Back 50%/Center Spread 50%
(All rates are Commissionable) Inserts 5.5¢ each
ModularUnits:(Col. Width 11picas or 1 5/6 in.)
Full Page 5 col. x 12.5″
3/4 Page 4 col. x 12″
2/3 Page 4 col. x 10″
1/2 Page V 3 col. x 10″
1/3 Page V 2 col. x 10″
1/4 Page V 2 col. x 8″
1/4 Page H 4 col. x 4″
1/6 Page V 2 col. x 6″
